Helping you win more business with greater ease.

Your Culture Pitch is a consultancy founded by Will McPhail, former Global Head of Proposals at Sotheby’s, helping clients with competitive positioning, market insight, pitch strategy, proposal writing and sales enablement.

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Strengthen your messaging.

Strategic Consulting

Streamline your processes.

Operational Consulting

Spend your time doing what
you do best.

Freelance Support

  • “Will is a true proposals expert who completely transformed our RFP response process and slide templates. Over the agreed six-month engagement, he collaborated closely with our sales, product, operations and commercial teams to deeply understand our business and articulate our value proposition effectively. Will didn’t just deliver templates, he immersed himself in live RFPs to see the process in action, dramatically improving the quality and impact of our responses. Thanks to his work, we’ve already seen a significant year-over-year increase in our win rate. Looking ahead, we’re excited to continue partnering with Will for strategic support on major RFPs. Thank you, Will!”

    Climate Impact Partners

  • “Will McPhail is an invaluable partner to Patti Wong & Associates. As a small team, the ability to expand our capabilities on demand is critical and this is where Will makes a real difference. He combines excellent writing skills and industry understanding, shaped by his experience at Sotheby’s. Will contributes thoughtful ideas, understands our audience intuitively, and consistently adds value well beyond the brief.”

    Patti Wong & Associates

  • “It was a such a pleasure working with Will of Your Culture Pitch. Will is a brilliant professional who combines a strong strategic understanding of his clients’ needs with great attention to detail and a very high level of visual sophistication, resulting in work that is both beautiful and highly effective. The presentation he produced for us was clear, elegant and concise and the whole collaboration was seamless and enjoyable from start to finish. Highly recommended!!”

    OneArt Advisory

  • “Working with Will was an exceptional experience from start to finish. He quickly understood the scope of the assignment, drawing on his extensive experience in the art world to provide thoughtful feedback and valuable insights as we refined the proposal’s goals. The final product was exactly what we needed: a deck perfectly tailored to our audience. We would without hesitation recommend Will for any proposal needs.”

    A Leading International Art Advisory Firm