Helping you to win more business in the arts, luxury and cultural sectors.
Your Culture Pitch is a consultancy founded by Will McPhail, former Global Head of Proposals at Sotheby’s, helping clients to navigate the art market and communicate more effectively, whether in pursuit of new clients, consignments, funding, brand partnerships, creative collaborations or joint ventures.
Make sure your message is heard.
Services
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Shining a light on the art market
Market analysis/reports
Lectures
Q&A sessions
General market/business advisory
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Acting as your strategic partner when preparing for important pitches
Refining your value proposition
Defining your win themes
Competitor analysis
Market insight
Storyboarding
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Equipping your own teams with the knowledge and tools required to deliver compelling pitches time and again.
Market insight & education
Training/coaching existing employees to create better proposals and presentations
Work and process review
Process guide creation
Response/case study library development
Template Development
Tool & technology advisory – Generative AI / content management systems / design templating / RFP-response / Digital Asset Management
Advice hiring, building and managing proposal-writing teams
Brand tone of voice and visual identity review and development
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Writing, managing and evaluating proposals and presentations on your behalf
Proposal/presentation writing
Document review & editing
Pitch preparation
Project management
Design coordination & oversight
Writing / editing / reviewing general company communications (e.g. brochures / website / marketing materials / internal communications / presentations / etc)
Drafting Requests for Proposal (RFPs)
Evaluating proposals received
Spend your time doing what you do best.
Experience
Will McPhail spent 14 years at Sotheby’s, working at the intersection of the company’s Business Development, Marketing and Creative divisions, most recently as Global Head of Proposals.
Will has a broad, holistic understanding of the art and luxury market as well as deep professional expertise and engagement within the bidding industry and generative AI technologies, as an active member of the Association of Proposals Management Professionals (APMP).
Equally comfortable discussing analytics as he is creative practises, he is a regular at fairs, talks and conferences – in both the arts and proposals spheres – and has lectured at Sotheby’s Institute of Art on Understanding and Using ‘Art Market’ Data and on Innovation & Diversification in a Changing Marketplace.
Upskill your team
Creating compelling proposals and presentations is absolutely central to success in a complex, competitive marketplace.
Such work is directly revenue-generating, and investment in its success can offer transparent, meaningful value-for-money.
Bid writing is also a specialist, professional skill and a craft honed through years of experience; yet few companies outside of the defence, healthcare, technology and government contracting industries are able to invest in dedicated proposals teams.
At the same time, the rise of generative AI and other technologies is creating immense opportunities for companies to transform how they research and write, but it is vital to choose the best solution for your needs.
Your Culture Pitch can help you solve this skills and knowledge gap.
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Pitch for new business with the confidence of knowing that your strategy is fully developed and your proposal and presentation materials are of the highest professional quality.
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Deliver with greater focus and at far greater speed, by upskilling your team or harnessing generative AI and other technologies – helping you to meet tight deadlines and get ahead of your competitors.
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You know exactly what you mean when you talk about your business, but will your audience? Harness the valuable perspective of an independent partner to ensure your message is understood.
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Enable your teams to spend more of their time doing what they do best, minimising the opportunity cost of proposal work.